From Undergear today, a holiday offer with a pun on package:
The model is presenting his (genital) package as a gift package. On offer on the site is this remarkable California Muscle® Under World Jockstrap (model costs extra):
With a description emphasizing the sexual properties of the clothing:
Made with bold silver accents, this tough-looking jockstrap will help you make someone an offer they can’t refuse. The pouch and waistband come together at a silver ring that lets everyone know just what kind of a hardware you’re packing. Made from a comfortable nylon/spandex blend, this jockstrap underwear is designed to leave a lasting impression.
“Just what kind of a hardware you’re packing” has a play on the verb packing and on the noun hardware, plus the treatment of hardware as a count noun, with the determiner a — “countification”, as discussed on Language Log here.
Similar usages aren’t hard to find. One example with a:
I am not egocentric, all I would like to do is to collect information for people (like me) that wonder what kind of a hardware they really bought. (link)
And plural hardwares ‘pieces of hardware’ is incredibly common, as in this example:
i have my numark total control and 2 technics 1200 mk2 and my sl3 hardware how do i connect the hardwares to work together (link)