Put together male photography and the current zombie craze, add high fashion and total-body tattooing, and you have the latest advertising campaign from fashion designer Thierry Mugler, featuring model Rick Genest, as photographed by Mariano Vivanco. I came across the campaign in the pages of OUT magazine for April 2011, where I was stopped in my tracks by this image of Genest as Zombie Boy:
His clothes are perfect.
Now here’s Genest displaying his body, or at least the upper half of it (he’s worked in a freak show outside of Montreal):
The campaign is clearly meant to catch your attention and put Mugler’s name in your head. Then comes selling the clothes.