During this time when I’m pretty much housebound, I’ve taken to having more and more things delivered. Just ordered my second delivery from Safeway, which includes toilet paper. But it took me a little while to find the stuff on the on-line inventory. Under “paper products”, clearly, but then what?
The only subcategory I couldn’t immediately identify was bath tissue, so that pretty much had to be it.
I must have seen this euphemism before, many times, but it seems not to have registered; my first thought was that bath tissue would get awfully soggy awfully fast. Yet it seems to be a widespread term of commerce in the grocery business.
Now, toilet paper is already a euphemism, but toilet seems to be too strong for some people’s sensibilities. Bathroom would be the obvious American euphemism, and in fact lots of firms manufacture and sell bathroom tissue (’tissue for use in the bathroom’). But bathroom might seem too closely associated with bodily functions, so someone hit on shortening it to bath.
As for tissue, its associations are tactilely more pleasant than those of paper — note facial tissue as a commercial term to take the place of the brand name Kleenex — and toilet tissue is yet another well-attested term for the item in question.
Put the parts together: bath tissue. To be delivered soon.